It’s nice to look back to the year that was with the key milestones in AsiaPay Philippines. Again, we thank all who made this year a great one:
1 & 2. PesoPay and eBigay launch.
March 2007. We kicked off PesoPay, the first full eCommerce and ePayment service with Banco de Oro, through the Reconnect event (in partnership between Venture for Fund Raising, MRM Worldwide, AsiaPay and BDO, formerly ECN). 200 non-profits attended to see the power of online giving thru Reconnect portal and PesoPay. As we’ve launched PesoPay, we also introduced these concepts showing PesoPay’s killer apps simulate how Filipinos love to pay: eHulugan (advanced prepayment), eGives (installment payment), eTingi (minimized payment), and eBigay (online donations).
May 2007. We initiated the eBiz is eAsy campaign to show everyone that setting up eCommerce initiatives is not complicated, expensive, risky at all. And so eBiz is eAsy web blog was born: AsiaPay PH’s viral e-marketing tool and online advocacy campaign with eBiz tips, PesoPay features and eSuccess stories, news, and guides for merchant’s eCommerce venture.
June to July 2007. We then moved forward to the 24 to 1 campaign: “Accelerate your eBusiness launch from 24 weeks to 1 week” where we invited our merchants to our office every Tuesday mornings and conduct a free coaching weekly seminar to help new merchants in planning, launching, and executing their eBusiness plans.
August 2007. We introduced the PesoPay / eBigay express activation, a value add service comprising the basic setup and activation of the following in merchant’s website: shopping page, customer profile registration, check out page integrated to PesoPay payment page when we turnover the merchant account. Merchants now can have eBiz agad! eSales agad! Watch out for more enchanced eCommerce OSCommerce platforms to be developed and launched in 2008.
3. eCommerista launch.
November 2007. eCommerce is now brewing up in the Philippines so we spearheaded Merchant Community Building through Contact Networking Events called eCommerista nights. It’s a monthly gathering of entrepreneurs and professionals that allows them to network, learn and be inspired by each other, hosted by AsiaPay Philippines in Mag:net Cafe BHS. We’ve already had 1.0 and 2.0 eCommerista nights in 2007 and still more to come in 2008.
4. ShopPay launch.
December 2007. We would love to help our merchants bring their shopping pages to the Friendster/Multiply generation. Hence, ShopPaybeta is here! May you enjoy the gift of ShopPay and have a viral marketing new year!
We are excited to have established AsiaPay in the Philippines this year and we’re looking forward to expanding and making eCommerce fly here and beyond next year!

Posted by Kristine “Libby” Malibiran
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